{"id":614,"date":"2022-02-26T16:49:45","date_gmt":"2022-02-27T00:49:45","guid":{"rendered":"https:\/\/byrnecreative.com\/?page_id=614"},"modified":"2022-02-26T16:50:03","modified_gmt":"2022-02-27T00:50:03","slug":"peer-to-peer-fundraising","status":"publish","type":"page","link":"https:\/\/byrnecreative.com\/design\/peer-to-peer-fundraising\/","title":{"rendered":"Peer-to-Peer fundraising"},"content":{"rendered":"\n

A major national nonprofit that, prior to COVID, organized major community events (like bike rides and 5Ks) needed to transition its online fundraising to instead promote peer-to-peer fundraising focused instead on user-created events. This posed significant challenges both technically and from a communications\/nomenclature standpoint, as the platform the client was using had limited capabilities for user-created events.<\/p>\n\n\n\n

I worked with the team to conceive of a new organization and language around the different types of fundraising to simplify things down to two calls to action: donate and start a fundraiser. “Start a fundraiser” was then subdivided into “personal” and “group” fundraisers, deviating significantly from the language and user journey the p2p fundraising tool assumed. Officially-sanctioned events run by the organization were then retooled to be presented in the same format as the user-created “group fundraisers” to help simplify the user experience.<\/p>\n\n\n\n

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view the interactive Wireframes \u00bb<\/a><\/div>\n<\/div>\n\n\n\n

I also prepared a single design to help illustrate how the client’s existing web design system could be applied to this new fundraising section:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

A major national nonprofit that, prior to COVID, organized major community events (like bike rides and 5Ks) needed to transition its online fundraising to instead promote peer-to-peer fundraising focused instead on user-created events. This posed significant challenges both technically and from a communications\/nomenclature standpoint, as the platform the client was using had limited capabilities for […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":472,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/pages\/614"}],"collection":[{"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/comments?post=614"}],"version-history":[{"count":2,"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/pages\/614\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/pages\/614\/revisions\/617"}],"up":[{"embeddable":true,"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/pages\/472"}],"wp:attachment":[{"href":"https:\/\/byrnecreative.com\/wp-json\/wp\/v2\/media?parent=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}